IT ALL STARTS WITH AN IDEA
December 2011 – The idea of Limitless Supplements came in the wake of the Earthquakes. A realisation of a passion to lead and innovate ignited a drive to succeed.
THE BIG FIRST ORDER
February 2012 – A giant purchase of supplements to stock an entire warehouse (a corner of Mum’s spare room). Bought with a $1000 student overdraft from BNZ. The concept of Limitless Supplements was founded and launched.
FIRST WEBSITE LAUNCH
June 2012 – www.limitlesssupplements.co.nz was launched. Predominately focusing on the Christchurch student market.
THE MOVEMENT BEGINS
August 2012 – Orders start to pick up. The movement has begun.
MASS PRODUCTION IN FULL SWING
September 2012 - Our first production facility. Boasting a daily protein production output of 80kg. WOW
GEN 1 IS BORN
October 2012 – Limitless branded products are thrust into reality through a drive to be the best supplement brand New Zealand has to offer.
ZYZZ STOPS BY OUR WAREHOUSE FOR TOUR
December 2012 – The Limitless Warehouse (Mum’s spare room) became ready for bulk volume (lol).
NEW PRODUCTION FACILITY
February 2013 – Production moved from a Rangiora based commercial kitchen to a Christchurch city based chocolate factory. Mum was also forced to forfeit spare bedroom number two. Time to turn the volume up!
March 2013 – With an increase in stock holding naturally came a need for on site security.
June 2013 – Morgan finishes Hogwarts. Limitless Supplements, a part time venture starts to become more a full time passion.
Januray 2014 - The move to contract manufacturing starts, with the introduction of our first export brand Limitless 100% Natural.
February 2014 – The introduction of our first sponsored athlete. Zusje Hooker
DUBAI HERE WE COME.
March 2014 - It’s official; we’re launching our brand into the United Arab Emirates, with a vision to be in supermarkets within 6 months.
ENTERING THE GROCERY WORLD
May 2014 - Full ranging into Foodstuffs South Island. Time to hit the shelves!.
MOVIN’ ON UP
September 2014 - Officially move out of the bedroom style set up into a small warehouse/office set up, finally allowing the mother to reclaim 3 + bedrooms.
INVESTMENT & GROWTH
November 2014 - Investment talks start with a North Island based investor to take Limitless to the next level. Exciting times ahead.
April 2015 - Ranging gained into Adventure HQ Dubai & Carrefour supermarket chain.
LIMITLESS STORE LAUNCH
June 2015 - Limitless Supplements launches its first retail store in Christchurch. The move saw a new office and store room set up.
UAE SPONSORED ATHLETES
October 2015 - Limitless UAE sponsors Yasir Khan & Rhian Adams.
January 2016 - Limitless moves all pick & pack distribution and warehousing to a 3PL provider at Christchurch International Airport.
DEVELOPMENT, DEVELOPMENT, DEVELOPMENT
Feburary 2016 - Months of hard work, long nights, early mornings to develop the new, top of the line international ranges.
ALL NEW RANGE DEVELOPED & READY TO LAUNCH
June 2016 - The soft launch of the new internationally competitive ranges; Empower Natural, Inspire and Excel.
NZ Fitness Expo 2016
June 2016 - The launch of our complete new range of health supplements at the New Zealand Fitness Expo! Let the games begin.
THE WAREHOUSE, WHERE EVERYONE GETS A BARGAIN!
July 2016 – Limitless launches its newly developed Empower Natural Protein bars into The Warehouse, launching into all 91 stores nationwide.